This past March I had the good fortune to be able to spend a weekend in Fort Collins, Colorado, teaching at My Sister Knits. It was such an amazing weekend and I got to meet some truly beautiful people! One of those people was the extremely talented Nicole of Hue Loco. What stood out to me the most about Nicole is how incredibly generous and supportive she is. If you check out her Instagram feed (which you should), you will notice that she regularly shares yarn from other dyers. Instead of viewing them as competitors, she sees us as a large community and puts her efforts into supporting her fellow dyers! She told me how she wants to share her creative knowledge with everyone that she can, and this just filled my heart! I LOVE this mentality. We are all in this awesome knitting family together, so let's inspire each other and help each other to learn, grow and share what we create!
Read on to learn more about Nicole and Hue Loco! And bonus - Nicole also has a fabulous video podcast!
Could you tell us a little bit about what brought you to dyeing your own yarn line?
I taught myself how to knit in 2010 shortly after my first son was born. Soon after I stumbled upon the amazing world of hand-dyed yarn and was smitten! I began to dabble in dyeing purely for selfish reasons, eventually opening an etsy shop in 2015. The rest is history! I have been blown away by this amazingly supportive community.
Was there a pivotal moment that made you start your business?
Here was that pivotal moment: “I need to find something to do that doesn’t involve changing diapers, cooking meals and nursing or I'll go nuts.” Answering this question totally made me laugh! Our family of four, soon to be 5, moved to California early 2014; landing right outside of Los Angeles. My husband was working on a show for Discovery so he was completely devoted to and involved in his career. I was a full time stay-at-home mom and absolutely loved the job! We spent most of our days outside catching lizards, going on bike rides and playing at the pool. While I felt very fulfilled as a mother I knew my creativity had come to a complete halt. My husband and I both agreed that we would start to enact something we so affectionately named Dadderday. Every Saturday morning John would take over all the parenting responsibilities while I dabbled in whatever creative process I was into at the time. This eventually led me to dyeing and present day I find fulfillment in both being a mother and an artist. The best of both worlds!
What inspires your colors?
I've been in a long-term, romantic relationship with color for most of my life. What inspires my colors? The list could go on and on...I’m not kidding, it totally could! For me, the best part about dyeing is seeing how colors harmonize and layer on top of one another. Every time I get to create a new colorway it brightens my day, especially when it turns out just like what was in my head. I tend to create colorways that I gravitate toward...I love all shades of green, purple and teal. You’ll notice I have plenty of those to choose from in my shop!
Can you tell us about some of the different bases you offer and if you have a favorite?
I offer a range of fingering weight blends, sport, DK and worsted that are exceptionally lovely. I absolutely adore my 50/50 merino silk blend called Opal Sock. It has a beautiful shine and drape that looks drop dead gorgeous on shawls! Definitely the most popular blends are a high twist MCN (Spun Sock) and a traditional 75/25 blend of merino and nylon (Phyllis Sock). I also regularly stock singles, glitter and tweed blends.
What is the most unexpected thing that has happened since creating Hue Loco?
This community of knitters has been completely unexpected! I discovered Ravelry late 2010 but wasn’t fully utilizing the shared threads, groups, etc. I was primarily using it as a resource for patterns. Little did I know that this community would play a crucial part in supporting and encourage me in making my creative dreams come true. I have been a recipient of such generosity and kindness in the last two years. A big hug and thank you to each and every one of you that has supported Hue Loco. It means so much to me, truly.
You have 4 little ones at home - any tips to other work at home mamas about how you manage to run your own business while raising children?
Owning a business means you have to juggle a lot and it’s imperative to not lose focus on what’s most important to you. My family is my first priority. There’s never an end to the demands of my business and there are times when I feel completely overwhelmed by tasks. I’ve found that this is when it’s most important for me to come back to my number one. I have to brag on my children a bit because they totally make entrepreneurship a possibility for me. They are the best kids! I keep them on a pretty tight schedule when it comes to sleep. All of my kiddos (4 months - 7 years) go to bed at 7pm. It sounds early but it’s really a matter of personal sanity. Early bedtime gives my husband and I enough time to talk about the day, ship packages and finish up left over work; don’t forget all those household chores too. Sleeping kids for the win!
What advice would you give to people out there wanting to follow their creative dreams?
Go for it! Absolutely run with your dreams, there’s nothing better you could do with your life than step into your passion. Even if nothing makes sense and you can’t possibly fathom how taking this leap could affect your present life it’s SO important to just start. Whether a bible believer or not, take the story of Moses and the Red Sea. God didn’t part the waters and let Moses walk through. NO! Way too easy! He waited for Moses to step into the sea out of faith before he parted the water. Sometimes all you need is that first step and a little faith! That forward motion!
What is the most important thing you have learned since starting your business?
One word comes to mind and that's balance. Owning a business is absolutely the best. I love it but It can be difficult to manage alongside all of my other responsibilites as a mother and wife. I’ve had to work extremely hard to be in every moment and not be distracted with the next task. Hue Loco has enriched my life in so many ways and I am so extremely grateful to be learning more about who I am through it.
What is the soundtrack you have playing while dyeing yarn?
It would have to be Brandi Carlile’s Firewatcher’s Daughter album. I’m such a fan of hers. Loud Harp is another favorite of mine. Really any music that’s genuine and soulful, I’m sold.
Where can we find your yarn?
My yarn is primarily sold on hueloco.com. Here you’ll find the biggest selection as I’m always doing my very best to keep the shop stocked with signature colorways and fresh new combos. You can also find Hue Loco yarn at a number of local shops as well. To name a few: Wildfiber Studio of Santa Monica, Colorful Yarns & My Sister Knits of Colorado and Simply Socks of Indiana.
What is your favorite thing to knit?
My favorite thing to knit on right now is my cozy memories blanket. My life is crazy busy but it’s always a knit that I can come back to at the end of a long day. I don’t have to think, my hands move and something is accomplished. I love seeing each square and remembering each moment that it's attached to. I also love knitting sweaters, it’s so much fun to see the construction come together and completely rewarding to wear. I’m working on an Alicia Plummer design right now called In Stillness with Madelinetosh Tosh Vintage, one of my absolute favorites!
What is your spirit animal?
I’d have to pick the stingray. I come from a long line of strong, independent woman in my family which I’m very proud of. The stingray isn’t naturally aggressive but can be very calculated and strategic. I can relate to many characteristics of this majestic creature.
What is your favorite noise?
There are a few obvious favorites for me; my children laughing, early morning sounds in the mountains and the ocean. Grasshoppers in the evening take me back to my childhood. My father was an avid bird watcher so I can’t help but love the sound of birds as well.
I am SO excited to team up with Nicole to offer an awesome giveaway this week! We will be giving one lucky ready both of my newly released patterns - So Faded and So Faded Pint Sized, along with a 5-skein Fade Kit of Hue Loco yarn!! (Pictured below.)
To enter, simply leave us a comment telling us your favorite way to wear your handknit sweaters! Remember to include your email address or Ravelry name in the body of the comment so we have a way to contact you if you win! The giveaway will close Friday, 4/28/17 at midnight EST!
All images in this post were provided by Nicole of Hue Loco.